eBay Consumer Branding

Managed media relations for eBay’s consumer brand campaign “Shop the World” by actively pitching consumer and B2B media, demonstrating eBay & Edelman’s innovative digital branding initiatives. Executed eBay’s award winning #ShopInspired campaign, a strategic influencer campaign that allowed consumers to immediately shop NY Fashion Week street styles on eBay via Pinterest. We partnered with 4 core influencers to develop content and created an experience at NYFW to generate user content in real time. This was eBay’s first consumer campaign aimed at making social content instantly shoppable and drove more than 15M social media impressions and 4M earned media impressions.