ipsy x Glossier Collab

Managed Glossiers’ first ever sampling program in partnership with ipsy. Coordinated the personalized distribution of more than 1.5M sample units to consumers across the US and boosted brand awareness with influencer marketing and owned ipsy content. Partnered with ipsy’s social and creative teams to develop an instantly shoppable and engaging Instagram Story quiz to help consumer find the best Glossier product for their needs. Additionally, conducted multiple Facebook Live sessions with influencers to promote Glossie products and answer consumer questions. Generated more than 18.7M impressions from ipsy owned and in-house creator channels alone.