ipsy x Soko Glam Collab

With the rise of Korean beauty trends, ipsy partnered with Korean beauty retailer Soko Glam to deliver 3M samples, one to each person in the ipsy community, driving awareness for Korean skincare brands. To kick off, I arranged an influencer party in LA to introduce influencers to the wonders of Korean skincare. Throughout the month I continued to drive brand awareness with influencer marketing, educational Facebook Live, Instagram Stories and Snapchat content, printed collateral and an experiential activation at ipsy’s GenBeauty NY. Generated more than 30.2M impressions value through ipsy owned and ipsy in-house creator channels alone.